#5thTimeTheCharm: Embracing the Beauty of Failure
Design KIT: Human Centered Design Project for IDEO.org
How might we enable more young adults to become social entrepreneurs?
To get a better understanding about our thoughts on social entrepreneurs we conducted 25+ interviews with students, professionals and experts in the field in our home countries: Germany, USA and Peru.
Our Research led to overall insights which we grouped into 3 different themes: 1. Comfort Zone 2. Fear of Failure 3. Lack of Exposure
We then used our existing insights to begin our "How might we" questions. We focused at the end on 3:
1. How might we provide opportunities for young people to realize and utilise their own potential?
2. How might we support young people to connect with social issues so that they are motivated to act on them?
We came back again and again to the final bold question:
3. How might we portray the advantages and beauty of failure?
We made a fast prototype like shown beside of our final proposal: an online platform community that features shared stories of failures and lessons learned from individuals around the world. The platform features motivational, inspirational stories of fear, success as well as failure and the possibility to track your goal path and progress.
We wanted to take advantage of stories out there that should be shared and treasured by showing people how the everyday effort have pushed through a low point to where they are.
We always hear "Third times the charm" phrase were people usually after tree times of trying just give up in achieving their dreams and goals.
We are actually encouraging people to continue to try past the third time!
We are encouraging not only a culture of failure, but also one of discipline and intrinsic motivation. Through the stories in the community we will be generating themes of lessons learned with the drive of moving forward from our mistakes and not dwell on them.
. Initial Contact: Lea, a 23 year old recent graduate, is looking through her twitter and struggles upon a tweet about a failure story of a familiar community leader. Its tagged #FifthTimeTheCharm. Intrigued by the tag and storyline, she clicks on the link.
. First Discovery: The link directs her to an online community that showcases stories of failures and lessons learned. She navigates the platform and spots the topic which she is struggling with at the moment. Seeing how inspiring the stories were after reading a couple, she decides to create an account on the platform community.
. User Experience: Lea has had many struggles with her past experiences. The platform makes her feel she has a voice and she is not alone. Being part of the community made her able to track her goal progress and also share her attempts at her goal. By expressing her experiences and stories of struggle lead her to progress, embrace the gift of trying and never giving up. She feels motivated to work harder toward her goal.
. User Engagement: Lea has reached her goal and had collected charms along the progress with her inspirational stories to continue and never give up. She becomes a mentor and was happy to help others. One day she gets online and sees she has received a request to get her story published in one of the partner magazine blogs. Her stories were observed by journalists and now has the chance to get recognition. She starts receiving more job offers and never been happier!
Mind / Site Map
A sketch of the platform workflow and possible category links the platform could have in order to provide a fruitful service for motivation, inspiration, recognition and goal tracking.
The Greek Wreath was first used by the greeks in the ancient olympic games. It symbolizes victory, strength and bravery.
The shape of the wreath is formed once the user has reached the goal and shared enough inspirational stories of failure and never giving up before reaching the goal. When the user goal is reached, the user become mentors themselves to help and motivate other users in their similar situations.